I like that a sign can be re-purposed for absolutely anything.

They DO need to work on his eyes, under the circumstances.

Pulaski... 6000 southish?

Update: People from the neighborhood have a lot to say about this sign.

A. Szopinski writes:
"He, of course, is there because the 1-story corner building he is on housed a cigar store (just around the corner was the famed 'Midget Club', a scaled-down tavern which was run by a couple of ex-Munchkins from 'The Wizard of Oz.'). One remarkable thing about the Indian was that someone was always shooting arrows into him."

D. Lorincz writes:
"Here's a little sidebar on the Indian Eyecare sign at 63rd and Pulaski. I lived by the Indian sign. I did a video about different giant signs in the chicago area which included numerous Paul Bunyons, along with giant oversized fish, chickens, cattle and shoes. Anyhowz, when i interviewed the guy in the Indian Sign Building he told me that if you look at it from a certain angle the thumb partially hidden by one leg looks like a giant woody! Sure enough, after a site visit I saw the view and later I even found an article in Playboy complete with photo in all its glory. He also had some interesting stories about how many times arrows have been shot into the Indian and how the Indian was originally acquired.

It turns out the owner was on vacation in Arizona. For years he had been collecting Native American artifacts dolls, arrowheads, headdresses, etc.

Well, as he was artifact hunting he found Geronimo in of all places, on an Indian reservation. Then on a whim, he decided to buy him figuring he would be the star of his collection and a great sign. Geronimo is made out of fiberglass and about 40 ft. tall. After literally being uprooted, he road to Chicago on his side, on an oversized flatbed trailer.

Upon reaching Chicago the brouhaha began. Building structural changes had to be worked out, permits to erect a forty foot Indian had to be obtained and last but not least, clearance had to be granted from Midway airport. Finally, around 1966 the owner had the star of his collection on display.

In the late 70's another controversy erupted. This time a neighbor resident editorialized about how upset he was seeing all the arrows being shot into Geronimo. Over the years many arrows were shot into Geronimo in the back, the head , the heart and the gut. The store owner didn't mind. He didn't find shooting arrows into Native American icons offensive. In fact, at Geronimo's yearly cleaning and repair the owner would tell the sign company to leave an arrow or two in. One was usually left in the back of the head.

Over the years there's been a couple of windstorms that necessitated additional shoring up of Geronimo. But overall, through it all, he survived. When I taped my piece around 1983 Geronimo displayed a Cigar store sign. And one last tidbit, Geronimo had a stand-in appearance in the first Wayne's World movie."

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